This ad says, "Do you think you are alone...think again." |
The above picture is an ad for Dume Condoms that came across my newsfeed on Facebook. The translation is in the caption at the bottom. This ad got me thinking...
A lot of branding and commercialism happens around Christmas
time, this picture is just one
example that came across as a sponsored ad on
Facebook. So what is our brand? What
message is the church putting out at this time of year to the community? Is it
loving? Is it well crafted? Is it relevant? A CONDOM COMPANY has used a very
Christian idea, love others as much as you love yourself, and is now using it
to promote condom sales…and consequently safe sex in an area where there is a
prevalence of HIV/AIDS and where husbands cheat on their wives and then refuse
to wear condoms.
Now I am not advocating that the church enter the
commercialism race. We don’t have the money to compete and we honestly have
better things to do, but I do wonder how well we are getting out that message.
That is why #GivingTuesday makes me so happy. Not just because we received
great support for our ministries, but because it helps get a message out
(though again, it was started by a secular organization).
One of my favorite Christmas texts is John 1. John 1:14
says, “The Word became flesh and made his home among us. We have seen his
glory, glory like that of a father’s only son, full of grace and truth.” If
God’s glory is full of grace and truth we have to ask what we are doing to
share this grace AND this truth. How are we getting this out there. Gamasara
UMC just finished teaching on female circumcision, they did this the month
leading up to female circumcision in Gamasara. Tarime UMC has a ministry with
street children and leaders spend every Monday visiting the homes of families
with children living on the streets trying to reconcile the families and children and put them back together. They also
provide emotional support, prayer, and counseling for families already
reconciled. Mwanza UMC is offering free tutoring for neighborhood children
while they are off of school for the month of December.
These are ministries happening in our churches in Tanzania
right now. We would love your support for these ministries to continue and
grow, but even more so I want to ask…What are you doing to show grace and truth
to the world outside YOUR church?
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